Creator Storefronts Compared: LTK, ShopMy, Amazon, Zelect
Published 5 min read
A creator storefront is a shoppable page where a creator lists the products they recommend, with photos and buy buttons that send followers to the store, so the creator earns affiliate commission on each sale. The four main options are LTK, ShopMy, Amazon Storefront and Zelect, and the right one depends on which stores your followers buy from.
Choose LTK or ShopMy if you post fashion, beauty or home products daily and want brand deals, since both are affiliate networks you apply to. Choose Amazon Storefront if your audience buys almost everything on Amazon: it's free, but holds Amazon products only. Choose Zelect if you recommend products from several stores or haven't been accepted by a network yet: it needs no approval, and you bring your own affiliate links.
The four get lumped together, and they solve different problems. This comparison uses each company's own pages where they exist, checked October 2026, and says so when a detail isn't published.
What is a creator storefront?
A creator storefront (also called an influencer storefront) is a page with product cards: a photo, a name and a button to the store. The visitor buys on the retailer's site, and the creator earns the affiliate commission.
The big difference is where the links and commissions come from:
- Affiliate networks (LTK, ShopMy) negotiate with brands and give you tracked links. You need to be accepted.
- Retailer programs (Amazon) give you a storefront for that retailer's products only.
- Storefront tools (Zelect) host the page. You add affiliate links from whatever programs you joined.
If the idea is new, our guide to what an affiliate storefront is covers the basics.
How do LTK, ShopMy, Amazon Storefront and Zelect compare?
| LTK | ShopMy | Amazon Storefront | Zelect | |
|---|---|---|---|---|
| Type | Affiliate network | Affiliate network | Retailer program | Storefront tool |
| How you join | Application | Application | Associates or Influencer signup | Free signup, no review |
| Stores you can link | LTK says 7,000+ retailers | Brands on the network | Amazon only | Any store with an affiliate link |
| Your commission share | Not published on its creator page | 82%, or 100% when the brand pays the fee | Amazon's category rates | 100% of what your programs pay |
| Discovery | Shopper app | ShopMy site and network | Content can show on Amazon pages | None built in |
| Brand deals | Yes | Yes | Creator Connections | No |
| Cost to creator | Free to apply | Free to apply | Free | Free plan; paid from $4.90/month |
Sources: LTK creator page, ShopMy creator guide (updated March 29, 2026), About Amazon and the Zelect plans.
What is LTK good for?
LTK (formerly rewardStyle) is the oldest of the networks. Its creator page lists a personalized LTK Shop with visibility to "millions of monthly shoppers" in the LTK app, access to over 7,000 retailers, shoppable links and Collections, and retargeting that reminds followers to come back.
The bar is real. LTK says it looks for a public profile, "a high number of engaged followers" and regular posts about products you use, ideally daily. You apply at creator.shopltk.com and hear back by email.
LTK's creator page doesn't publish the commission split. Ask before you rely on a number from a blog.
Best for: fashion, beauty and home creators who post daily and want brand campaigns plus a shopper app audience.
What is ShopMy good for?
ShopMy is the newer network, popular for its clean shop pages and brand gifting. It is the most transparent of the three on money: its creator guide says "You keep 82% of commissions earned, ShopMy keeps 18%," and in some cases ShopMy charges the brand instead, so you keep 100% of the displayed rate.
You apply through shopmy.us and the team reviews your profile. Third-party guides report reviews of a few business days, but ShopMy's own criteria aren't published in detail.
Best for: creators in beauty, fashion and lifestyle who want a polished page and direct brand relationships.
What is Amazon Storefront good for?
The Amazon storefront is a page on amazon.com/shop/yourhandle with Idea Lists, photos, videos and livestreams. Its unique strength is reach: Amazon says content you upload can appear on product pages and in search. Since April 14, 2026, Amazon's operating agreement says registration gives access to a storefront, though the Associates account still needs three qualified sales in 180 days.
The limit is obvious: Amazon products only, in Amazon's layout. Our step-by-step guide covers how to create an Amazon storefront, and the Amazon storefront alternative post covers when to build your own.
Best for: US creators whose audience buys almost everything on Amazon and who make product videos.
What is Zelect good for?
Zelect is the storefront tool we build, so weigh this section with that in mind. It doesn't give you affiliate links or negotiate commissions. It gives you a storefront for the links you already have.
You paste a product link from Amazon, Shopee, Mercado Livre, AliExpress or most other stores, and Zelect fills in the photo and title where the store page exposes them. Each product can carry several labeled buy buttons, so one card can say "Amazon" and "Walmart." Categories and products get their own URLs, and the pages can be indexed by search engines. There's no approval step and Zelect takes no commission.
The Free plan has one storefront with 25 products and 3 categories. Pro ($4.90/month) gives 2 storefronts, 100 products and all themes. Ultra ($5.90/month) is unlimited and adds click analytics, a custom domain and your logo.
What it lacks: no shopper app, no brand network and no campaigns. Followers only arrive through your own links.
Best for: creators who recommend from several stores, creators outside the US, and anyone not yet accepted by a network.
Which creator storefront should you pick?
| If you... | Start with |
|---|---|
| Post fashion or beauty daily and want brand campaigns | LTK or ShopMy |
| Want a published commission split | ShopMy |
| Sell mostly Amazon products to a US audience | Amazon Storefront |
| Recommend products from several stores or countries | Zelect |
| Were not accepted by a network yet | Zelect, then reapply |
You don't have to choose only one. A common setup is a network or Amazon storefront for the programs that pay best, and one page in your bio that links to everything. For that page, our roundup of the best link in bio for affiliate marketing compares more tools, and Zelect vs Linktree covers the link-list option.
If you want to try the storefront-tool route next to a network, create a free Zelect storefront and add the products from your last few posts. No card is needed, and you can link it to your LTK, ShopMy or Amazon page from the footer.
Frequently asked questions
What is a creator storefront?
A creator storefront is a shoppable page where a creator collects the products they recommend, with photos and a buy button that leads to the store. The creator earns affiliate commission when followers buy. LTK, ShopMy and Amazon run storefronts tied to their own affiliate programs; tools like Zelect host a storefront for links you already have.
Is LTK or ShopMy better?
It depends on what you need from the platform. Both are application-based networks that give you commissionable links to many brands. LTK says it gives access to over 7,000 retailers and shows your shop in its shopper app. ShopMy publishes its split: creators keep 82% of commissions, or 100% when ShopMy charges the brand instead. Apply to both if you qualify and compare the rates on the products you actually post.
Can I use more than one creator storefront?
Yes. Nothing stops you from having an LTK shop, a ShopMy page and an Amazon storefront at once, but your bio usually holds one link. Many creators pick one page as the main link and link to the others from it, so followers who prefer a store can still find it.
Do I need followers to get a creator storefront?
For LTK, ShopMy and the Amazon Influencer Program, an application is reviewed and engagement matters; none of the three publishes a fixed follower minimum on the pages we checked. Amazon Associates needs three qualified sales in 180 days. A hosted storefront tool such as Zelect has no review: you sign up and add your links.
Does Zelect give me affiliate links or commissions?
No. Zelect isn't an affiliate network. You join the programs you want, such as Amazon Associates, Shopee or Mercado Livre, and paste your own affiliate links into Zelect. The commission comes from those programs, and Zelect takes no share of it.
